Technopreneurship Based Horticultural Diversification

Abstract

Pacet District is a highland area recognized as a horticultural production center with various leading commodities. Despite its substantial natural resource potential, most horticultural enterprises are still operated on a small scale, rely heavily on a single commodity, and adopt conventional business practices. These conditions lead to income instability and increase vulnerability to price fluctuations and market dynamics. Horticultural business diversification is considered an important strategy to reduce business risks and enhance economic resilience, particularly through the integration of technology and entrepreneurship, known as technopreneurship. This study aims to analyze patterns of technopreneurship-based horticultural business diversification and their implications for strengthening and developing horticultural enterprises in Pacet District. The study employs a descriptive approach using secondary data obtained from official publications and relevant scientific literature. The results of descriptive statistical analysis for the 2020–2024 period reveal dynamic changes in horticultural business diversification, characterized by decreasing variability among business units and a tendency toward performance stabilization in the later years. These findings indicate that both horizontal and vertical diversification, supported by the application of technopreneurship, contribute positively to business stability and more equitable performance among horticultural enterprises. Therefore, strengthening technopreneurship-based horticultural diversification represents a relevant strategy for promoting competitive and sustainable horticultural development at the local level.