Analysis of Vegetable Supply Chain Efficiency in Traditional Markets

Abstract

Traditional markets have a strategic role in urban food distribution systems, especially in the provision of fresh vegetables for the community. However, the perishable characteristics of vegetables and the length of distribution channels cause supply chain efficiency to be an important issue that needs to be studied. This study aims to analyze the efficiency of the vegetable supply chain in urban traditional markets, with case studies at Kupang Hamlet Market and Simo Market Surabaya. The research uses a quantitative approach with descriptive and comparative methods, and utilizes secondary data obtained from the Central Statistics Agency, relevant government agencies, and various scientific literature. The analysis is carried out through mapping the supply chain structure, calculation of distribution costs, marketing margins, and the level of marketing cost efficiency in each market. The results show that the vegetable supply chain in both markets is still not fully efficient due to the length of distribution channels, high logistics costs, the involvement of many intermediaries, and the limited support facilities and the use of information technology. Comparatively, Simo Market shows a relatively better level of efficiency than Kupang Hamlet Market, mainly due to its larger trading volume and faster product turnover. These findings confirm the importance of efforts to simplify the distribution chain, strengthen coordination between actors, and improve infrastructure and information systems to support the efficiency of the vegetable supply chain in traditional urban markets